Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty
My rating: 4 of 5 stars

There are many ways you have authority as a leader, either through Legal, Expert, Reverent, Punitive or others. But one thing that is true for them all, is that you need to at some point, market your authority and expertise so that others realize your knowledge and authority is valid and they should listen to you. This book teaches you just how to build your Authority through visualizing your goals, building your strategy on how to achieve them and then implementing that strategy effectively. Lastly, they talk about utilizing that new authority to grow your business. The authors also place emphasis on good Leadership and what not to do as an effective leader.
There is a lot of great information in this book, the authors clearly know what they are writing about, I have seen much of the information mirrored in my Marketing and Strategic Growth classes at my university, so the information presented is truthful. I think that many people will be able to get some good tips out of this to benefit their careers.


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