The New MBA: How to Build a Business That You Love and Take Control of Your Finances Without Losing Who You Are by David Schloss
My rating: 4 of 5 stars

If you are tired of working for someone else and cannot see yourself doing this for the next ten, twenty or thirty years, then you certainly need to adjust what you are doing and change things up. This book will strive to help you with that. The author is a marketing expert and will give you advice on how to build a business that you love (and one that will flourish, that is important), and how to thus take control of your finances. There are a dime a dozen of these types of books on the market, but what I found interesting in this one is that it comes from a marketing point of view. You can have a great idea, and plan, but if you do not understand the marketing fundamentals and how to effectively market to your best segment of customers, your business will not thrive. Pretty interesting and well worth the read for some good and thoughtful information.

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