Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency by Brent Weaver
My rating: 4 of 5 stars

Author Duo Brent Weaver and Aaron Wrixon join up to tell the story of Heather Carlyle, a business owner who is mentored by Mr. Weaver in how she should be approaching her business practices, from marketing to day-to-day operations. One major mistake he helped her overcome, is leaving the lead generation and sales largely u to the customers word-of-mouth. Too many businesses do this and in today’s online interconnected world, that can leave you missing thousands of dollars in lost sales. Through the story of Heather, the authors are able to give real world examples of what to do and what to avoid.
A guidebook that explains target audiences and how to identify yours, as well as how to approach marketing towards each group. By targeting your ideal customer group (market segment), you will be able to bring your business into the spotlight and grow it into a stable and successful venture. The advice is relevant and pertains to todays online driven world. A very good marketing book.


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