Igniting Sales EQ: Driving Sales Confidence During Uncertainty by Lance Tyson
My rating: 4 of 5 stars

This book tackles the changes in marketing and sales that have been enacted since Covid 19 came into play and changed the world as we knew it. You cannot escape it, and the ways that it has impacted businesses will be felt for years to come. As you adapt your businesses to this new way of operating, the ways we market and sell our products to our consumers needs to change as well. This is where this book comes in. The author, a well-respected teacher and business Leader, has seen these changes and constructed this guide that will help you navigate this new world of doing business.
An expertly written book, that thoughtfully examines all the recent changes in our lives, and how some things never change. As humans, we still allow emotions to affect our sales decisions, even when we say it has not, Covid has not changed that. I liked how the author compared pre and post Covid practices and has shown how you can still build a successful sales team even in this difficult environment.


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