F The Funnel: A New Way To Engage Customers & Grow Revenue by Jeff Pedowitz
My rating: 4 of 5 stars

A book geared towards marketing and those in management who like to have an understanding of best marketing procedures, the author guides us through some of the most common marketing tools, their origins and why they work (or don’t). He also presents a new way of interacting with the customer that could be much more beneficial to a company’s long-term bottom line.
I am in the HR field, but have worked as a manager and it was very interesting to see the history of marketing, and how certain approaches can benefit or harm a company. I also liked the authors presentation style. The diagrams were helpful in understanding the information.


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