From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Debbie Qaqish
My rating: 4 of 5 stars

A guide into how to be strategic in how you can take your career from the backroom (or the salesfloor) into the Boardroom. Many different areas are included here, but the main topics, driving revenue, integrating the virtual world into your business as well as the importance of marketing in a customer centric manner.
The section of managing and leading in a virtual world was helpful as we are certainly heading towards a more virtual workplace with the recent events. From a manager’s point of view, this book is well worth the read as the advice is solid and well written.


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