Presence & Profitability: Understanding The Value Of Authentic Communications In the Age Of Hyper-Connectivity by Philip Kelley
My rating: 4 of 5 stars

This book is a thoughtful approach to incorporating technology in a effective manner, as well as the importance in realizing and utilizing your customer base in order to expand your business and make a profit. The two authors really come together in their respective areas of expertise and this resulting book really will prove helpful if your business seems to be struggling in either the technology or customer outreach departments. I found it to be easily understandable and I liked how the information was presented.

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